Privacy Policy

We take privacy seriously. Our privacy policy explains who we are, what we do, and how we obtain, distribute, and use your personal data. This privacy policy also details how our users (“You” or “Data Subject”) can exercise their privacy rights. 

About Us is a gambling comparison website with registered address K. Valderama street – 33-7, Riga, LV-1010, Latvia, operated by SIA SF2 with company number 40103691516. We provide you with detailed information on gambling operators so you can decide on the best for you. 

What We Collect collects usage data – specific information pertaining to your use of this site. This information includes pages you visited, your IP address, the referring URL when you arrived at the site, the operators you clicked on, time of access, language preferences, device type, browser type, and screen resolution. 

Your email will be required if you sign up for our newsletter so we can send content to your inbox. The nature of this action will be clearly stated at the point of subscription, including the type of content that you could receive, confirmation of whether your information will be accessed by a third party, and confirmation of the unsubscription process. All mails have a link that lets you unsubscribe at any time. You cannot be personally identified from the information you give us. 

How We Collect Data

We collect usage data through web logs and tracking/pixels scripts. Cookies are also sent to your system to enable processing of usage data. All other personal information is obtained explicitly through a form completion procedure like signing up to a newsletter. 

How We Use Data

We collect usage data to enhance site user experience and to enable company marketing activity optimization. Usage data may also be used to aid prompt and satisfactory response to data subject requests and queries. We may use data to deliver offers, promotions, content and other information by mail. 

Data may also be used for website content personalization and segmentation. We may also use personal information to detect, prevent, and resolve issues relating to security or fraud. 

Your information will not be sold, distributed, or leased to third parties without your consent unless required by law. We will not use your data for automating user profiling. 

How We Share Data

The following are third parties with whom we may share your information: 

Law Enforcement

We may share personal data with law enforcement to meet our legal obligations if required by law.

Advertising Partners

In order to refine performance and mitigate the risk of fraudulent activity, may share usage data with our advertising partners. 

Potential Buyers

If we are approached about the potential sale of part or all of our business, we may have to share personal information with third parties and their advisers.

Service Providers

Like many other organizations, we outsource some segments of our business functions like email marketing and web hosting to external contractors. These contractors may require some data usage for some of their activities and will only use said data for the specified purpose. 

We will not share your data for any other reason without your consent. 

You will be accessing a third party website whenever you click a link to one of the operators listed on our site, and we do not exercise any control over the contents of those sites. 

Cookies and Tracking Technology

Cookies are text files with small pieces of data used to identify and keep record of certain data. Our website uses cookies to improve our services and enhance your experience through user behavior and usage analysis. Cookies help us to improve our services to you by letting us keep track of your preferred pages. 

By using our website, you consent to the use of the cookies on our site. Cookies do not give us access to your device or personal information besides the one you decide to share with us. You can manage our cookies from your browser, including deleting specific cookie files or disabling cookies entirely. You can find guides on managing cookies on all major web browsers. 

We serve first-party cookies through our own domain, and third-party cookies, through third-party domains and service providers. 

The cookies on our website include:

First-party cookies – we place these cookies on our website to enable us monitor and process usage data, browsing patterns, website traffic and content segmentation. 

Third-party cookies – used by third party domains and services providers including: 

  1. Google Ads enables the use of ads on Google Adwords platform.
  2. Google Analytics – enables the processing of usage data, browsing patterns, and website traffic sources. 
  3. Microsoft Bing – enables the use of ads on Google Adwords platform. 

Bing Ads Cookies Policy.

  1. Hotjar – enables browsing pattern and usage data processing on the website. 

Hotjar Cookies Policy

  1. Aimtell – enables sending of anonymous browser push notifications. Aimtell Cookies Policy

Legal Basis

Article 6(1) of the General Data Protection Regulation (GDPR) provides the legal basis of our data processing activities. The GDPR allows us to process user data in pursuit of our legitimate interests, including ad campaign analysis, improved website experience, website security and fraud prevention. We will cease data processing until we get your consent if your interests are deemed to override that of the company. We will also seek user consent for other uses of data as described. 

Opting Out

The data subject reserves the right to withdraw from data processing at any time. Contact [email protected] to opt out of our personal data processing. 

Underage Users

Our website is designed for individuals aged 18 and above. We take steps to prevent underage individuals from accessing this site, and we will not intentionally process underage information. If we discover that the personal data of an individual below 18 is stored on our site, we will commence our internal processes to delete such data in line with data protection regulations within a reasonable timeframe. 

Protecting User Data

We protect our user data by employing appropriate organizational and technological methods, including minimizing the amount of stored data, encrypting stored data, and adhering to set organizational procedures for handling data. 

Your Data Protection Rights

You reserve the right to access, modify, delete, object, and restrict the collection of your personal data. Contact [email protected] to make such a request and we will comply with your request as soon as is reasonably possible. We will also retain copies of communications we receive regarding these requests. 

Privacy Policy Changes

We will update all changes to our privacy policy on this page. Users will also receive notifications about these changes if/when we make them. 

By continuing to use this website, you agree to the terms and conditions of our privacy policy. does not intend that any of the information it provides be used for illegal purposes. It is your responsibility to ensure that age and other relevant requirements are adhered to before you register with a casino operator.